Any Song Requests?
Two responses I often receive to this question are:
- Silence. After which I either list a bunch of genres hoping to break the indecisiveness, or queue songs that I think my peers will like.
- A sudden burst of suggestions. Where I then rush to my phone and do my best to queue the songs up before I forget them.
Music is an important part of my hangouts with friends. Whether it’s keeping the vibe going at big parties, choosing road trip jams, or sharing new songs. However, when choosing music to play, I often struggle with knowing what my friends want to listen to, or find adding multiple song requests tedious and annoying.
Deep Diving
To see if others experienced the same difficulty, I collected survey responses from 15 people. People I surveyed met the following criteria:
- In their early 20s through 30s (millennials) since they represent 55% of Spotify users, and 40% of Apple Music users.
- Has experience using music streaming services.
- Plays music when hanging out with friends.
Key Insights
Through analyzing survey responses, I learned that my music sharing frustrations were not uncommon. To draw more specific findings, I grouped similar themes and arrived at the following key insights.